Sunski came to us with two things to solve at once — how do you launch a sunscreen product for a sunglasses brand, and how do you build a campaign around a phrase that actually means something. Nature is the antidote. The brief was clear. The execution needed to be.
The risk with a line like "nature is the antidote" is that it becomes wallpaper — beautiful shots of mountains, soft music, nothing that sticks. The other challenge was making sunscreen feel like it belonged in the same world as a brand people already associated with the outdoors and adventure. Two problems, one film.
We built a world. Thirty five extras, full hair, makeup and wardrobe — a cast of doomscrollers so consumed by their screens they've checked out of everything around them. The main characters move through that world, witness it, and choose differently. The film doesn't tell you nature is the antidote. It shows you exactly what it's the antidote to.
