Known wanted to tell the story of 2 potential lovers living in close proximity to one another but being so consumed in their lives to notice each other.
The challenge here was to figure out how to incorporate the magazine that they were also distributing to 5,000 SF apartments the same day.
We created what feels like both a love letter to San Fransisco, and the story of 2 compatible people. The final shot was done on a public bus very run and gun.